Cael Prussian, he is a man with a beard and long hair, wearing a beige shirt, standing in front of stairs with words strategist, designer, and developer overlayed.
I’m
Cael
 — a hybrid
designer
,
developer 
and
strategist
; intersecting invention, creative, interaction and engineering.
I work across product, multimedia, interface and full-stack development — shaping ideas into functional, expressive digital experiences with intention, clarity, and craft.

I CReate

experience

that moves

adapts

and

comes alive

I bridge strategy, design, and engineering so teams can move faster and make things that matter.

Hybrid

capability.

End-to-end

delivery.

Strategy & HCD

I turn ambiguity into direction. Through structured workshops, research and collaborative mapping, I help teams uncover what really matters, define clear product paths and validate ideas early. The goal is always the same: confidence to move forward with focus, evidence and momentum.

Design & Interaction

This is where logic meets feeling. I craft interfaces and interactions that are purposeful, expressive and intuitive—shaping motion, behaviour and visual systems into cohesive experiences. Not just how things look, but how they respond, guide and engage.

Technical Delivery

Ideas only matter when they work in the real world. I build them there. From rapid prototypes to production systems, I translate design into dependable digital experiences—whether that’s a Webflow site, a custom React interface, a multi service AWS app or an experimental installation that blends hardware, graphics and interaction.

End-to-end design, product thinking, interaction, and technical delivery across digital, cultural, and creative sectors.

If it doesn’t move, respond or catch a little attention…

I get bored.

Select case studies • Select case studies

Select case studies • Select case studies

A digital ecosystem trusted to deliver year after year.

A multi-site digital ecosystem for one of Australia's most distinctive investment and philanthropic platforms. From its main conference site, bespoke virtual event platform, ASX-listed fund presence, and comprehensive impact hub. A digital presence designed to perform reliably, year after year, under high visibility and tight timelines.

A new operating system for creative teams.

A flexible workflow platform designed for how creative teams actually work. From research with 20+ agencies and studios through to 100+ UI screens and React components, Loupe turns chaotic pipelines into a clearer, more intuitive way to manage creative work.

Who I work with • 

Who I work with

Cartoon wolf character sitting in a spaceship cockpit looking at planets through the window, with control panels labeled Wiki, Comms, and Story.Cartoon wolf character sitting in a spaceship cockpit looking at planets through the window, with control panels labeled Wiki, Comms, and Story.Two boys wearing black Aurora hoodies with arms around each other, accompanied by the Paul Ramsay Foundation logo and the text 'A future where people and places have what they need to thrive.'Kevin Kaila dressed in gold armor and white robe with glitter beard, leaning on a bar counter in a lively indoor setting.Poster for One Day Block Party National Tour listing Australian dates and locations with images of DJs Lupi, Joyride, Adit, and Raph.Timeline segment highlighting 1927 when the Church of Christ, Scientist was built and used for over 80 years, and the 1920s when the site was mostly vacant with varied tenants hosting events like picture shows and political rallies.

Installations, exhibition interfaces, storytelling systems, hybrid digital–physical experiences.

Line drawing of an umbrella with a transparent canopy and bright blue panels along the top edges.Line drawing of an umbrella with a transparent canopy and bright blue panels along the top edges.Futuristic spaceship cockpit with holographic screen showing 'Welcome to the SF-101' and transmission list, set against a colorful cosmic background.Fashion website homepage featuring a close-up of a woman in a floral dress among greenery with text about Tbilisi Fashion Week, and a gallery of smaller images below.'IT'S A MAD CHAT' title with a description about the Mad World process focusing on vulnerability and connection, displayed over an abstract, colorful background with geometric shapes.Animated promotional image for the game 'Buy Somewhere' featuring a cheerful character with a globe made of buildings and the quotes 'The game is a giant, real-world version of Monopoly' from Gamespot and 'I AM PUMPED!' from KIIS 1065.
Gallery webpage section titled 'More Artwork' displaying three art projects: 'That Which Endures' by Thea Anamara Perkins featuring framed black and white photos, 'Drawing Our Weaves' by Elisa Jane Carmichael showing an illuminated window in an art space, and 'Cook Book' by Hayley Millar Baker with a black and white photo exhibit on white walls.Gallery webpage section titled 'More Artwork' displaying three art projects: 'That Which Endures' by Thea Anamara Perkins featuring framed black and white photos, 'Drawing Our Weaves' by Elisa Jane Carmichael showing an illuminated window in an art space, and 'Cook Book' by Hayley Millar Baker with a black and white photo exhibit on white walls.Concept illustration of a mobile app with a space theme showing a 3D snow-covered planet decorated with Christmas trees and gifts, beside a zoomed-in view of the planet's surface with presents and image icons, and descriptive text about the app's 'Shoot for the Stars' perspective story navigation.A digital sphere with pink and orange segments and text about the Mad World process focusing on mental health vulnerability, courage, and connection.Two colorful banners advertising Summer Dance, a series of outdoor parties in the city, featuring flower and leaf decorations and logos for Astral People, N.A.S, Movement, and National Art School.Four anthropomorphic horse characters in sci-fi armor standing on an orange alien landscape with green sky and mountains.

Arts &
Culture

Product
Teams

Free-range chickens on a farm with text: New South Wales’ only free range RSPCA Approved egg farm, and navigation links including Home, About Us, Our Eggs, and Contact.Interface of an asset matching tool with handbag images on the left and matching destination categories like Gold Leather, Red Leather, Yellow Leather, and Nanga Canvas on the right.Model wearing a white sleeveless lace wedding dress with a deep V-neck, labeled Mia.Financial performance chart titled Alpha+ performance showing monthly historical data for different funds including Genio, Neo, Alpha, and Benchmark as of March 2024.
Mobile UI ExampleMobile UI ExampleTradeEpay design system overview showing typography styles, color palette, button variations, and social login buttons for Apple and Google.Two UI design panels showing multiple button styles on the left with various arrow icons and text labels, and different input field designs on the right with labels, dropdowns, and text boxes in varied states.User interface design showing email messages, task suggestion cards, dropdown icon sets for categories like travel and piano lessons, and suggested items including emails, work, recreation, and bills with payment options.School timetable interface showing weekly class schedules for Year 7 Maths, Science, and English with teacher Jane Smith, room capacities, and student counts.

UX refreshes, design systems, feature prototyping, complex UI, interaction-heavy work.

Solcast registration confirmation screen prompting user to personalize experience by choosing between creating a custom data plan or trying the data first, with details about API access, historic and forecast data, and a button to create the data plan.Solcast registration confirmation screen prompting user to personalize experience by choosing between creating a custom data plan or trying the data first, with details about API access, historic and forecast data, and a button to create the data plan.User interface screen showing a quotation form from Windows Shop for Linial Sculpt Casement windows with quantity 3 and total price £242.63, including detailed window specifications and options to save PDF or send quote via email.Interactive map of Sydney showing multiple job locations marked with blue and purple pins, with a sidebar listing runsheets and job details selected for Canterbury - Bankstown.Dark-themed workflow diagram showing project stages from Project Setup to Shoot, Select, Markup, Retouching, and approval steps with conditions and actions panel.User interface screen prompting to personalize experience by entering a location with fields for search location, latitude, longitude, and a Save & Next button above a map showing Australia.
Website banner with the text 'See More. Feel More. Be Seen.' and a blurry background image of a walking person seen through textured glass, alongside a button labeled 'Plan Your Fitout' and a 'Watch Showreel' link.Website banner with the text 'See More. Feel More. Be Seen.' and a blurry background image of a walking person seen through textured glass, alongside a button labeled 'Plan Your Fitout' and a 'Watch Showreel' link.Save the Date announcement for an event on 14 November 2025 at Sydney Opera House with colorful abstract shapes in the background.Black letter tiles spelling 'CREATORS' in a row with scattered tiles Z, L, F, M, V, P around; word 'DELOREAN' above and 'Select Projects' text below on white background.A collage of diverse people in various settings including casual gatherings, performances, and daily life scenes, showcasing community and interaction.Kamala Harris speaking at a podium with microphone under spotlight, promoting her live event at AREC25 on May 25-26, 2025, at Gold Coast Convention & Exhibition Centre.

Specialist interactive builds, technical leadership, overflow design & development.

Glass of amber cocktail with ice casting a long shadow on a textured surface beside text inviting to visit Level 21, one of the World’s 50 Best Bars in Sydney.Glass of amber cocktail with ice casting a long shadow on a textured surface beside text inviting to visit Level 21, one of the World’s 50 Best Bars in Sydney.Graphic titled 'Service Sprint' with a rocket icon above and the words Concept, Refine, Build underneath, with light blue abstract shapes spreading downward.Collage of diverse black and white and color photographs showing people of different ages and backgrounds engaged in various activities including posing, working, and socializing.Two smiling women holding up a tote bag in front of a retro-style food truck with a banner reading 'Merchandise with purpose'.Front view of a silver Lexus car with text reading 'Lexus Virtual Fireside' and a 'Register Now' button on the left side.
Sohn Hearts & Minds Investment Leaders Conference logo with text 'Think, Unthink, Rethink' and a note thanking attendees of the 8th annual conference.Sohn Hearts & Minds Investment Leaders Conference logo with text 'Think, Unthink, Rethink' and a note thanking attendees of the 8th annual conference.Graphic with text 'We’re proud to support Medical Research' over an abstract background of golden radial light streaks and dotted patterns.Text 'We'd love to hear from you' with heart and smiley face emojis on a black background with orange circular shapes around the edges.Website banner with the text 'See More. Feel More. Be Seen.' and a blurry background image of a walking person seen through textured glass, alongside a button labeled 'Plan Your Fitout' and a 'Watch Showreel' link.Toyota Powerhouse digital banner with red and blue neon light effects and a red button labeled Access Now.

Creative
Agencies

Founders & Startups

Streaming platform interface showing Euphoria Season 2 with a close-up of a woman's face crying and a recommendation from Monica.Streaming platform interface showing Euphoria Season 2 with a close-up of a woman's face crying and a recommendation from Monica.Graphic with a faint silhouette of a person and text about a founder named Ben who partners with founders to hire top marketing and product leaders since 2005.Three mobile app screens showing Curby sign up with contact details, scanning a QR code on a CurbyTag bag, and an eco-warrior subscription plan with recycling benefits.TradeEpay account creation page with form fields for first name, last name, mobile number, optional promo code, and check box for terms and conditions, plus Cancel and Continue buttons.Screen showing a digital interface with assignments under 'Have your say in the Milky Neigh' and navigation including Introduction, Adventures, Writer's Room, and Collection.
Signup page of Pursuited showing fields for first name and next job role with a photo of a smiling woman talking on a phone near a window.Signup page of Pursuited showing fields for first name and next job role with a photo of a smiling woman talking on a phone near a window.Map of Australia showing states and territories with New South Wales highlighted in green and labeled, alongside a prompt asking where the user prefers to work.Four smartphone screens showing an inbound bale scanning app interface with fields for docket ID, load weight, customer, truck registration, material format, bale tag scanning, and bale details editing.Login page for Hertime with instructions to visit www.hertime.com/login and enter code GLBS, or scan a QR code, or enter email to request a link.Illustration of a heroic character in armor casting a magical spell with a glowing staff beside sharp mountain peaks under a partly cloudy sky, with the text 'Mint your way through Hyrule.'

Concept shaping, research, MVP definition, accelerated design & development cycles.

TradeEpay job management interface showing Roof job details with contract amount, unallocated funds, job number, and a stages progress bar with Funds Requested and Stage Funded completed, plus a button to mark the stage complete.TradeEpay job management interface showing Roof job details with contract amount, unallocated funds, job number, and a stages progress bar with Funds Requested and Stage Funded completed, plus a button to mark the stage complete.Smiling woman with long hair wearing a colorful geometric patterned sleeveless dress on a black background next to text titled Portfolio Managers.Three mobile app screens of TrainerPro showing a splash screen with logo, a welcome screen to find a trainer with a profile of Mike, and a create account screen with options to sign up using Google, Facebook, or email with password input.Streaming platform interface featuring the show The Caretaker with a blonde woman in the center and options to watch now or view details.Subscription plan options with three cards titled Starter, Warrior, and Hero, each priced at $25.00 per year, offering up to 18 bags, recycling every three weeks, less than $1 a fortnight, and 2x multiplier on tickets for Curby major prize draw, with green Continue buttons below each plan.

A small taste of what I can do

A small taste of what I can do

Mobile app screen showing reading strategies progress with sections labeled Grade Jimmy, Almost There, and Perfect.Digital asset management interface displaying multiple images of beige cargo shorts styled with a striped shirt in various views and settings.User dashboard screen titled Puzzles and Challenges showing a search bar, category filters for Recommended, Maths, Coding, Writing, and tiles for various puzzles like Identifying Birds, Create a Poster, Recognising Pitch, Work Situations, and Embedded Figures Test each with an estimated time of about 5 minutes.Website homepage showing Hearts and Minds Investments promoting High-Conviction Global Equities Portfolio with a mountain range background at sunset.
Illustration of a man presenting sales and management charts to two seated colleagues with laptops, promoting speed and efficiency in purchase and vendor management.Website section showing a $100 million goal for Australian medical research with $83.7 million raised, and a presenter speaking next to a heart image on screen.Solcast World API web page header describing a weather API for solar applications with a globe illustration highlighting solar irradiance, rooftop power, local weather, local cloud cover, and virtual power plant.Futuristic spaceship cockpit with a holographic interface showing transmissions and a spacecraft image against a planet background.

Hybrid capability

Clarity in complexity

Technical creativity

Reliable delivery

Craft focus

End-to-end fluency

I shape strategy, design and interaction then build the final experience.

I translate ambiguity into direction and actionable systems.

I push interaction, motion, and behaviour beyond the usual.

I manage complexity, communication, and pace with intention.

I ensure interface feels right and functions correctly.

I can join at any stage or guide an entire delivery lifecycle.

Laboratory •

Laboratory • 

Laboratory •

Laboratory

                                         Below are a collection of explorations in behaviour, systems, and digital expression; experiments in interaction, motion, and creative technology. Included are a mix of prototypes, generative patterns, interactive motion work, 3D studies, and experimental tooling for unique interface delivery.

These aren’t polished products — they’re studies in what digital can feel like.

These pieces reflect in my client work and provide a snapshot and example of the primitives I produce as part of my unique approach in design or technical delivery.

Theme Builder

Grid of irregular beige rectangles with scattered smaller rectangles in green, purple, and dark magenta.

Grid

Colorful abstract pattern of densely packed geometric shapes including circles, squares, triangles, and diamonds in red, purple, green, and beige on a maroon background.

Visualiser

Audio settings panel with sliders for LFO Frequency 1.5 Hz, LFO Amplitude 90, Base Frequency 60 Hz, Low-Pass Filter Frequency 600 Hz, Tremolo Speed 6 Hz, Tremolo Depth 0.2, Delay Time 0.5 s, and Distortion Amount 100.

Synthesizer

Abstract psychedelic pattern with wavy, concentric shapes in shades of purple and maroon.

Noise

Grid of animal head illustrations on colored backgrounds: alligator, bear, cat, dog, duck, elephant, goat, and mandrill.

Animals

Dioramas

AI Chatbot

Repeating pattern of black dots expanding and contracting on a maroon background creating a wave-like optical illusion.

Dots

Abstract wavy pattern with green, black, and purple colors creating a distorted effect.

Filters

Next.js App

Some kind words from clients and compatriots.

Maggie O'Neill

Hearts & Minds Investments

Chief Operating Officer
"Hearts & Minds has partnered with Cael for almost a decade and he has played a key role in shaping our digital presence across three distinct websites. He brings strong technical expertise and a proactive approach, consistently delivering innovative web solutions. He deeply understands our business and is highly responsive to evolving strategic needs and feels like a true extension of our team."
Jonathan Pease

Jonathan Pease

Delorean

Creative Director
"I’ve worked with Cael across many projects over many years. Which, in itself, probably tells you everything you need to know about the man!He’s one of those rare operators who is consistently high-quality, easy to work with, and quietly gets the job done. No fuss, no ego. I’ve trusted him not only with my own work but also with my clients in partnered roles. He shows up as part of the team and always delivers to a standard that reflects brilliantly on everyone involved."
Benjamin Storrier

Benjamin Storrier

Loupe

Founder
"Cael brought the kind of experience that quietly fills in the gaps you didn't realise were there, and he held the work to a genuine standard of best practice throughout. He pushed back on my assumptions about the product and made sure the only ones we carried forward were those the data actually supported. We ended up spending our time on the things that made a real difference, rather than the ones we'd only hoped would."

Suzie Warrick

Paul Ramsay Foundation

National Communications Manager
“Yirranma Place was created to be a place of promise and purpose, and we needed a digital experience to match that ambition. Cael helped us build something that connects people, place and story in a thoughtful and accessible way. Since the initial launch, he has continued to support us – updating our platforms, delivering our annual reviews and helping our brand evolve as our work does. His long-term commitment and understanding of our mission have made him an invaluable partner.”

A few from the rolodex • A few from the rolodex • A few from the rolodex

Brands, teams, and organisations I’ve worked with across product, culture, and technology.
Red lion head graphic next to the word LIGR in bold black letters.Red lion head graphic next to the word LIGR in bold black letters.
LiveCorp logo with two navy blue arrows pointing inward from top and a green arrow pointing upward over a green wave.LiveCorp logo with two navy blue arrows pointing inward from top and a green arrow pointing upward over a green wave.
White cursive text spelling Spriggy on a purple background.White cursive text spelling Spriggy on a purple background.
Exogee company logo.Exogee company logo.
Black silhouette of an octopus wearing a sailor hat and eye patch above the text 'GRUMPY SAILOR'.Black silhouette of an octopus wearing a sailor hat and eye patch above the text 'GRUMPY SAILOR'.
White text that reads 'FRANCA' on a dark green background.White text that reads 'FRANCA' on a dark green background.
Trace company logo with blue upward arrows on dark background.Trace company logo with blue upward arrows on dark background.
The word 'prismatik' displayed in a modern, digital-style white font on a dark background.The word 'prismatik' displayed in a modern, digital-style white font on a dark background.
Logo of Global Alternative Funds with stylized circular emblem and text in blue and gold.Logo of Global Alternative Funds with stylized circular emblem and text in blue and gold.
Logo with a large stylized letter A followed by the text 'by Adina' in elegant font on a dark background.Logo with a large stylized letter A followed by the text 'by Adina' in elegant font on a dark background.
Samsung brand logo in black text on a white background.Samsung brand logo in black text on a white background.
Logo of Paul Ramsay Foundation with bold letters PRF on the left and the words Paul Ramsay Foundation stacked on the right.Logo of Paul Ramsay Foundation with bold letters PRF on the left and the words Paul Ramsay Foundation stacked on the right.
White stylized text spelling 'Spruce' on a dark blue background.White stylized text spelling 'Spruce' on a dark blue background.
Secure Code Warrior logo with yellow shield icon and black text.Secure Code Warrior logo with yellow shield icon and black text.
North Shore Coaching College logo with stylized Sydney Opera House, Sydney Harbour Bridge and flying birds above the text.North Shore Coaching College logo with stylized Sydney Opera House, Sydney Harbour Bridge and flying birds above the text.
Lawpath company logo with blue text and icon on white background.Lawpath company logo with blue text and icon on white background.
Satellite Foundation logo with white text on bright pink background.Satellite Foundation logo with white text on bright pink background.
White silhouette of a goat with horns on a black background.White silhouette of a goat with horns on a black background.
The word 'DASHING' in bold, black capital letters on a white background.The word 'DASHING' in bold, black capital letters on a white background.
Text reading 'Hearts & Minds' with the ampersand symbol in orange and the rest of the text in white on a dark background.Text reading 'Hearts & Minds' with the ampersand symbol in orange and the rest of the text in white on a dark background.
Cooper Investors company logo with stylized 'ci' in black and brown.Cooper Investors company logo with stylized 'ci' in black and brown.
Kidadl wordmark logo in orange gradient on white background.Kidadl wordmark logo in orange gradient on white background.
SOLCAST logo with a stylized sun above the letter O which contains connected circuit lines.SOLCAST logo with a stylized sun above the letter O which contains connected circuit lines.
BINGO INDUSTRIES logo with BING in orange, O in blue with recycling arrows, and INDUSTRIES in orange below.BINGO INDUSTRIES logo with BING in orange, O in blue with recycling arrows, and INDUSTRIES in orange below.

Ready to make
something interesting?

If you’re working on something with creative or technical ambition — a prototype, installation, product feature, or full digital build — I’d love to hear about it.
→ Let's chat
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© 2026 Cael Prussian.
Unless otherwise noted, all work shown is my own or used with permission.